Tim Hort
famine
Review by Gary Hill
Here we go again. This guy certainly makes some bad decisions in terms of names and titles. First, he releases albums under the moniker “The Radio Hour” And, two of those releases bore his name Tim Hort as their titles. As if that wasn’t confusing enough, now he jumps ship and starts using his name as his artist name. It seems that would have been a better decision to make before releasing those two sets. Once he committed to that, the wiser move would have been to just keeping going as “The Radio Hour.” But, here we are.
Here’s what makes all that really frustrating. Hort’s music is generally very good. It has a great retro vibe and sound, and it just works so well. I think Hort has really shot himself in the foot with all the odd naming decisions. Whoever is making these calls is doing him no favors. Establishing an identity and name recognition is an important part of building a fan base. This music deserves a fan base, so I really wish he would have avoided the weird naming missteps.
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