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Lost American

Robot Spark (Rauch von K├Ânig remix) (music video)

Review by Gary Hill

I reviewed the digital single for this song in this issue of Music Street Journal, but here I'm looking more at the video for the piece. That said, the two are firmly tied together, so it's important to look at what I said about the song itself.

There is something like setting up at the start of this song. The tune works out into a bouncy, poppy kind of electronic groove. It can make out hints of Kraftwerk, but that sound is tempered with more of a pop rock element that feels closer to things like 80s electro-pop. References to The Buggles aren't inappropriate. This is a fun and entertaining tune that also happens to be very effective. There are some cool guitar fills at times, too. 

The music video really has a retro vibe to it, seeming like something that might have been on MTV when they used to play music videos. It's essentially a performance video, shot on one stage set. There are colored light blocks that flash behind the group. It is shot from a couple of different angles. Obviously there were several takes as different musicians are put into the center spot at different points. It all flows well and creates a  fun video experience.

This review is available in book (paperback and hardcover) form in Music Street Journal: 2020  Volume 6. More information and purchase links can be found at: garyhillauthor.com/Music-Street-Journal-2020.

 
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